Demystifying topics around creative process & development

Storytelling 101, The Telling

A story can exist on paper, but many times we are telling the story. Whether our audience includes a new group of friends or footwear buyers, focusing on our presence...

Storytelling 101, The Story

Storytelling liquors up the soul for ideas and possibilities. This method can convert even the toughest of cookies by weaving an idea into a compelling tale, pleasing to both their...

My Philosophy

After seven years in the footwear industry, I recognized that footwear designers need a “Trend Ambassador” - someone who can contextualize trends and encourage their application within the product creation...

Trend Versus Opportunity

So you’ve identified something that is going on, so what? When evaluating if a trend is actually an opportunity, three things are important: consumer, brand and timing. Of course all...

Apps for New Music Journalist

As mentioned earlier, I don’t usually write at an official-looking desk and you don’t have to either! Using an iPhone to do your writing might look like you are either...

Characteristics of a Sneakerhead

Over the last couple of years I have observed the tellings of a sneakerhead through my interactions with friends as well as current and past colleagues. Their membership in the...

What is a Fashion Trend?

The word “trend” gets thrown around frequently, especially as it comes attached with a variety of meanings. In this article we will look at fashion trends, since they inevitably affect...

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