Brands, like boats, encounter a similar need for periodic cleaning and strategic renewal. Sustaining brand health involves both active curation and proactive upkeep.
03 Jan 2025
Keeping An Assumptions Inventory
Assumptions act as shortcuts, providing direction. But here’s the catch—they’re not always accurate. Like incomplete navigation charts in new waters, assumptions need regular check-ins.
04 Dec 2024
Circumnavigation is about reaching an endpoint, while gaining experience and perspective. In the same way, business growth involves expanding our insights and knowledge along the journey.
04 Nov 2024
Gauging your team’s emotional state can guide whether you need to adjust deadlines or pivot strategies. Think of it as the emotional weather forecast for your team, predicting future success.
03 Oct 2024
Making Mission Statements More People Speak
Our ability to manage risk isn’t just about chasing rewards—it’s how deeply we’re connected to the mission. How we talk to ourselves about goals or missions is the start.
04 Sep 2024
When To Use Or Ignore Best Practices
Many “best practices” can be considered outdated in our current market, especially from a creative perspective. The same is true about sailing, where best practices are still up for interpretation.
06 Aug 2024
Conditions Make Or Break Innovation Projects
Conditions can work with us or against us. To successfully work within existing parameters, it’s crucial to acknowledge the current conditions and ensure teams are set up to handle the ride.
03 Jul 2024