What is Guest Experience (GX)?
The hotel sector is more competitive than ever. Boutique hotels, Airbnb, new technologies, local culture obsessions and much, much more raised guest expectations. Guests are able to book anything, anywhere...
What is Customer Experience (CX)?
Today, there’s a lot of talk around customer experience. However, customer experience has been around for decades, even centuries. Now, customer experience (CX) is a key component of a brand...
Structuring Humor for Presentations
You’re back and hopefully with your initial homework done. Now that we are familiar with our humor types and can identify the patterns, it’s time to create small humor doses....
Getting Started with Presentation Humor
Humor is a great way to grab attention and connect with your audience. But it is also a great way to get you fired or disliked. Humor takes both the...
Challenging Ourselves Through More Adventurous Travel
Over the years, my method for travelling shifted from big city cultural excursions to out-of-the-way adventures. This made me wonder - are others also reconsidering how they travel? Over the...
Freeing Effects of Travel on Creativity
There’s something about travel. It erases our routines, chores and obligations, leaving behind a clearer, more creative mind. When we try to hold onto this feeling after our travels, this...
The Power of Concept Novelty
If you’ve ever had the feeling we are recycling concepts over-and-over, trust me, you’re not the only one. Creating something that has never been done before is not easy in...
Today’s Misconceptions Around Luxury
Luxury is becoming even more ubiquitous and attainable than ever. At every turn, it seems like there is a new ‘luxury’ brand or product. This can cloud consumers’ understanding of...
The Real Top Ten Qualities of All Strategists
There are many types of strategists within the creative industry, from brand to social media strategists. Even as job descriptions differ, there are similarities in skills and requirements. I’m sure...
Types of Strategist in Creative Industries
It’s confusing, all of these strategist positions that appeared over the last decade. When starting a creative project, whether marketing or retail, it feels like you need a strategist. But...
Taking a Stand-Up Class for Better Presentation Skills
In the past I took professional presentation classes that were dry, generic and uninspiring. Searching for a challenge and novel approach, I took a stand-up class through a local improv...
Why Brands Use Creative Agencies or Consultants
When I worked for a brand, I always found it odd that we used agencies for some of the most interesting projects. ‘Certainly, that’s why we have internal teams’, I...