Demystifying topics around creative process & development

What is Guest Experience (GX)?

The hotel sector is more competitive than ever. Boutique hotels, Airbnb, new technologies, local culture obsessions and much, much more raised guest expectations. Guests are able to book anything, anywhere...

The Power of Concept Novelty

If you’ve ever had the feeling we are recycling concepts over-and-over, trust me, you’re not the only one. Creating something that has never been done before is not easy in...

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