Today’s Misconceptions Around Luxury
Luxury is becoming even more ubiquitous and attainable than ever. At every turn, it seems like there is a new ‘luxury’ brand or product. This can cloud consumers’ understanding of...
The Real Top Ten Qualities of All Strategists
There are many types of strategists within the creative industry, from brand to social media strategists. Even as job descriptions differ, there are similarities in skills and requirements. I’m sure...
Types of Strategist in Creative Industries
It’s confusing, all of these strategist positions that appeared over the last decade. When starting a creative project, whether marketing or retail, it feels like you need a strategist. But...
Taking a Stand-Up Class for Better Presentation Skills
In the past I took professional presentation classes that were dry, generic and uninspiring. Searching for a challenge and novel approach, I took a stand-up class through a local improv...
Why Brands Use Creative Agencies or Consultants
When I worked for a brand, I always found it odd that we used agencies for some of the most interesting projects. ‘Certainly, that’s why we have internal teams’, I...
Difference Between Creative and Brand Strategy
It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...
What is a Creative Strategist?
Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...
Should You Try to Create Your Next Job Position?
Numerous times bosses said to me, ‘This is a place where you determine your next job’ or ‘You can create your next job’. After attempting to create my next position...
Journaling to Ease Job Transitions
Changing jobs is challenging for everyone. Whatever the situation, your expectations and perceptions of work and life shift. Yes, the element of ‘change’ can range from moving countries to joining...
Working Abroad Changed My Entire Perspective
When discussing my time working abroad, many mention similar ambition. But as we all know, it’s easier said than done. This is because it includes uncertainty, discomfort, lots of calls,...
The Effect of Company Politics on Creative People
When I graduated from art school and jumped into a corporate job, the concept of company politics seems distant. My belief was that politics happened at boring companies where employees...
Should I Have a Female Role Model?
Someone recently asked me about my role model. I had no good answer for such a weighty question. Go to known figures, like Elon Musk or Beyonce, you look unoriginal....