Why Designers Should Reconsider Storytelling

Storytelling is nothing new to designers. We’ve been taught how to make narratives around concepts, consumers and “the problem” our product or service might provide since Project 01 in school....

17 Sep 2015

Moved Countries? 5 Professional Reasons Learning the Language is Beneficial

On the international language scale, Dutch is about as useful as being handed a spoon to cut bread. When counting the number of native speakers, Dutch ranks below languages like...

03 Sep 2015

My Philosophy

After seven years in the footwear industry, I recognized that footwear designers need a “Trend Ambassador” - someone who can contextualize trends and encourage their application within the product creation...

01 Aug 2015

Trend Versus Opportunity

So you’ve identified something that is going on, so what? When evaluating if a trend is actually an opportunity, three things are important: consumer, brand and timing. Of course all...

12 Jul 2015

Apps for New Music Journalist

As mentioned earlier, I don’t usually write at an official-looking desk and you don’t have to either! Using an iPhone to do your writing might look like you are either...

07 Jul 2015

Three Types of Materials in Sneaker Design and Footwear

It might seem like their are a hundred types of materials to choose from when designing a sneaker collections. While in reality, most fall in three basic category: leather, synthetic...

01 Jun 2015

Characteristics of a Sneakerhead

Over the last couple of years I have observed the tellings of a sneakerhead through my interactions with friends as well as current and past colleagues. Their membership in the...

15 May 2015

Fifty Words to Describe Macro Fashion Trends

When presenting macro fashion trends to a team or client, it’s not just photographs that communicate your point. Having a poignant title helps many to grasp the overall concept before...

22 Apr 2015

What is a Fashion Trend?

The word “trend” gets thrown around frequently, especially as it comes attached with a variety of meanings. In this article we will look at fashion trends, since they inevitably affect...

10 Mar 2015

The Importance of Side Projects

When working for a larger company, one with the required parameters and group decisions, creativity becomes structured. The freedom from either an owned business or school project falls flat, and...

10 Mar 2015

10 Interviewing Basics for Writers

We all give interviews informally without even noticing. We chat with store employees over the next launches or dive into our last three months with a friend over drinks. As...

14 Feb 2015

Parts of a Sneaker

Every house has a roof, interior and foundation, as does every sneaker - we just use different terms. Learning these four basic parts of a sneaker first will make the...

13 Feb 2015