What is your Empathy Report Card?
More often, brands and companies respond to larger cultural moments versus the traditional purchase moments or everyday occasions. Today, customer and brand experience is about human centricity versus customer/user-centricity, however...
27 Oct 2022
Learnings from Participating on a DEI Committee, Part I
Let’s start with a backstory. Almost two years ago I signed up for a Diversity, Equity and Inclusion Committee within a worldwide CX organisation, CXPA. This is two years ago...
21 Aug 2022
How Everyday Ridiculousness Drives Innovation
For years, I’ve been fascinated with humor and everyday ridiculousness. Both are simple and poignant in their ability to address unspoken ideas. These are what fuel stand-up comedy jokes, as...
19 Feb 2022
Feeling like a Subculture Tourist
As a designer and strategist, it is important to understand subcultures. The varying references, ideas and lifestyles inform projects from beauty to fashion, streetwear to luxury. Today, it feels the...
09 Dec 2021
Springboard UX/UI Course as a Seasoned Design Professional
It took a year to complete the Springboard’s UX/UI bootcamp while working full-time for most of the course. It was exactly what I was looking for - a comprehensive curriculum...
17 Oct 2021
Better Creative Briefs Through Empathy
The brief is either your favourite part of the process or another to-do on your never-ending list. As someone who has both written and received briefs, I understand the potential...
28 Aug 2021
How Creative Mentoring Preps for Leading Teams
After over ten years of working within design and strategy I did not feel ready to mentor others. It was only after a strategy community was looking for more female...
25 Jun 2021
The After Effects of a Creative Sabbatical, 1 Year Beyond
In February and March 2020, I took a creative sabbatical for two months. It was a crossroad of circumstances as my husband had a work opportunity in Australia, and my...
14 Apr 2021
From CX Professional to UX/UI Bootcamp
In October 2020, I signed up for a UX/UI bootcamp with Springboard. This was something I wanted to do for a while, but could never find the time or right...
07 Feb 2021
Why do Creative Agencies Say the Same Thing?
While working on pitches at UXUS, I realised our portfolio and mission could better communicate our expertise. What we were doing within customer experience, brand experience and interior design was...
13 Dec 2020
The Benefits of Joining an Agency Mid-career
For the first eight years of my career I worked brand-side in a large company. This experience was full of long-term projects, one-brand focus and an abundance of resources. After...
21 Nov 2020
There is Nothing Small about Working at a Small Company
After working in-house at a large brand for almost nine years, I decided it was time to try a small agency. This agency had under 70 people versus the thousands...
07 Oct 2020