Exploring cultures &
countries, while
building a business

Let’s start with the basics :)

After living in the US and EU, I am now sailing the world - while working. Life's an experiment.

My approach combines being brave and creative. This means challenging perceptions and staying open to ridiculous ideas. Stand-up comedy, offshore sailing and peanut butter and jelly sandwiches keep me going.

Now the professional bit

After spending over a decade working within customer experience, UX/service design and brand strategy, I know how to drive audience engagement, build brands and bring value to a business.

It’s been an honor to have worked with some of the top brands within B2B, hospitality, luxury and wellbeing including Lego, IHG, Estée Lauder, Nike and Reckitt B2B. Collaborations with these brands and others have been featured in Highsnobiety, Hypebeast, Wallpaper*, Transform and Glamcult.

As a Business and Service Design Consultant, my goal is to enable businesses to navigate a better way, while growing market share, brand awareness and customer satisfaction.

I hold a BA in Industrial Design from the Rhode Island School of Design, UX/UI certification from Springboard and General ham radio license. The latter will come in handy - one day.

Up for adventure

My biggest accomplishments came from jumping into the unknown.

I am most proud of living in multiple countries, being an editor-in-chief of a global publication and doing stand- up comedy while in Amsterdam.

Last things


  • Take the scenic route
  • Bring value, be valued
  • Learning alleviates frustration
  • Construct your own freedom
  • Prioritise future us

Side Projects

  • Creative mentorship
  • DEI committee
  • Stand-up comedy
  • Music journalism
  • Offshore sailing