Customising project approach according to their needs & timeline

Consumer Experience (CX) Design

The concept of experience is blurry. Together, we can clarify the scope, create a vision and construct a roadmap around engaging customers or guests at the right place and time. Touchpoint definition is approached from both a consumer and brand perspective.

  • Consumer journey mapping
  • Service design & rituals
  • Omni-channel strategy
  • Experience scalability

Brand Strategy

Competition is fierce. By better defining the brand’s purpose, personality and attributes, your brand can differentiate within the market. This also serves as a foundation for business expansion and cross-functional projects.

  • Brand positioning & narrative
  • Comprehensive brand audits
  • Creative & commercial vision
  • Ideation workshops

Tone of Voice

Brands talk all the time. This happens throughout the consumer journey, whether it’s in-store, in-person, online or through an app. Better defining and implementing the brand’s tone of voice ensures message suitability and consistency.

  • Tone of voice creation
  • Communication hierarchy
  • Service messaging
  • Guidelines & documentation

Project Governance

We've all been there - new stakeholders, corporate hierarchy and siloed teams. Through a number of tools and an informed perspective, I can help facilitate cross-functional communication, partnerships and ideation to ultimately realise your vision.

  • Cross-functional alignment
  • Stakeholder management
  • Sell-in presentations
  • Presentation coaching