Global growth through
creative excellence
& scalable brand equity
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Hi there - I’m Emily
A brand and marketing director building global brands through collaborative clarity.
With 15+ years leading brands across the EU, UK and US, I bring together cross-functional teams and creative partners to move global brands forward.
Scaling global brands
Cut through the noise
In a saturated global market, clarity is an operational necessity.
I bridge the gap between vision and execution, building the frameworks that allow global brands to scale rapidly without losing their soul or their market resonance.
Emily is an all-round strategy powerhouse, combining in-depth analytical thinking with future-forward creativity.
Asell - Strategy + Experience Director UXUS/McCann
Defining your brand’s next era together:
Brand strategy & governance
Building the frameworks and standards that turn complex global strategies into a singular, clear voice that teams can actually rally behind.
Portfolio & experience architecture
Stitching together fragmented product and service portfolios into a cohesive, high-performance ecosystem that increases long-term engagement and market resonance.
Environmental design & identity
Operationalizing brand presence in the physical world through sensory-driven standards that transform environments into powerful tools for global equity.
See for yourself
Optimising property investment assessment
Auditing the user experience for better decision-making
Latest insights
Teams chase an “authentic brand” as if there’s only one definitive expression. Let’s look at how authenticity is more about facets than singularity.
04 Dec 2025
Sketching isn’t just for designers. It’s a powerful tool for anyone shaping campaigns, stories or messages. A quick sketch exposes weak spots long before any presentation ever could.
06 Nov 2025
We are moving from manual tasks to autopilot and now toward selfpilot. The marketer’s role is not disappearing, but shifting.
09 Oct 2025