Customer experience
for brands improving
how we live, work & play

Hi there - I’m Emily

Leading the change from lifestyle brands to lifestyle-enabling businesses.

Utilising a blend of customer experience, UX/service design and brand strategy to create end-to-end experiences in B2C and B2B.

Here's how

We all want to live our best lives. This is why my focus includes the following industries:


Work Highlights

Discover and collect artwork of emerging artists

Establishing the brand vision and UX/UI for the Artvoy website

Read more

Interactive, in-store skincare solutions

Spearheading strategy for a China-specific beauty retail experience

Read more

Emily is an all-round strategy powerhouse, combining in-depth analytical thinking with future-forward creativity.

Latest insights

What is your Empathy Report Card?

More often, brands and companies respond to larger cultural moments versus the traditional purchase moments or everyday occasions. Today, customer and brand experience is about human centricity versus customer/user-centricity, however...

27 Oct 2022

Learnings from Participating on a DEI Committee, Part I

Let’s start with a backstory. Almost two years ago I signed up for a Diversity, Equity and Inclusion Committee within a worldwide CX organisation, CXPA. This is two years ago...

21 Aug 2022

How Everyday Ridiculousness Drives Innovation

For years, I’ve been fascinated with humor and everyday ridiculousness. Both are simple and poignant in their ability to address unspoken ideas. These are what fuel stand-up comedy jokes, as...

19 Feb 2022

Working with