Emily Vernon

High impact brand strategy & consumer experience

Latest insights

Taking a Stand-Up Class for Better Presentation Skills

In the past I took professional presentation classes that were dry, generic and uninspiring. Searching for a challenge and novel approach, I took a stand-up class through a local improv...

Why Brands Use Creative Agencies or Consultants

When I worked for a brand, I always found it odd that we used agencies for some of the most interesting projects. ‘Certainly, that’s why we have internal teams’, I...

Difference Between Creative and Brand Strategy

It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...

What is a Creative Strategist?

Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...

Should You Try to Create Your Next Job Position?

Numerous times bosses said to me, ‘This is a place where you determine your next job’ or ‘You can create your next job’. After attempting to create my next position...

Journaling to Ease Job Transitions

Changing jobs is challenging for everyone. Whatever the situation, your expectations and perceptions of work and life shift. Yes, the element of ‘change’ can range from moving countries to joining...

New consumers, competition and business needs require continual brand reinvention


Brand Strategy

Establish robust creative directions and positioning.

  • Comprehensive audits
  • Brand positioning & narrative
  • Creative & commercial vision
  • Ideation workshop

Consumer Experience

Create consumer experiences to superseded expectations.

  • Consumer journey mapping
  • Omni-channel strategy
  • Service design & rituals
  • Experience scalability

Content Development

Refine the concept through content and communications.

  • Content & visual strategy
  • Communication hierarchy
  • Guidelines & documentation
  • Sell-in presentations & scripts