Emily Vernon

High impact brand strategy & consumer experience

Latest insights

Difference Between Creative and Brand Strategy

It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...

What is a Creative Strategist?

Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...

Journaling to Ease Job Transitions

Changing jobs is challenging for everyone. Whatever the situation, your expectations and perceptions of work and life shift. Yes, the element of ‘change’ can range from moving countries to joining...

New consumers, competition and business needs require continual brand reinvention


Brand Strategy

Establish robust creative directions and positioning.

  • Comprehensive audits
  • Brand positioning & narrative
  • Creative & commercial vision
  • Ideation workshop

Consumer Experience

Create consumer experiences to superseded expectations.

  • Consumer journey mapping
  • Omni-channel strategy
  • Service design & rituals
  • Experience scalability

Content Development

Refine the concept through content and communications.

  • Content & visual strategy
  • Communication hierarchy
  • Guidelines & documentation
  • Sell-in presentations & scripts