Emily Vernon

High impact brand strategy & consumer experience

Latest insights

The Real Top Ten Qualities of All Strategists

There are many types of strategists within the creative industry, from brand to social media strategists. Even as job descriptions differ, there are similarities in skills and requirements. I’m sure...

Types of Strategist in Creative Industries

It’s confusing, all of these strategist positions that appeared over the last decade. When starting a creative project, whether marketing or retail, it feels like you need a strategist. But...

Difference Between Creative and Brand Strategy

It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...

What is a Creative Strategist?

Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...

New consumers, competition and business needs require continual brand reinvention


Brand Strategy

Establish robust creative directions and positioning.

  • Comprehensive audits
  • Brand positioning & narrative
  • Creative & commercial vision
  • Ideation workshop

Consumer Experience

Create consumer experiences to superseded expectation.

  • Consumer journey mapping
  • Omni-channel strategy
  • Service design & rituals
  • Experience scalability

Content Development

Refine the concept through content and communication.

  • Content & visual strategy
  • Communication hierarchy
  • Guidelines & documentation
  • Sell-in presentations & scripts