Emily Vernon

Demystifying creative topic for better conversations

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Content creation

The Power of New Metaphors

Your life is one long metaphor sprinkled with more mini metaphors. There’s no escape. Whether describing how you ‘ran errands’, climb ‘the corporate ladder’, learn to ‘play by ear’ or...

Better Writer Equals Better Designer

“If choosing between two equally qualified designers,” one recruiter once said “I always went with the better writer.” For the word Olympians, bask in this good fortune. For everyone else,...

The Real Reasons I Blog

Who isn’t a blogger these days? Why is this girl posting links to her blog? Why is she even writing in the first place? I wonder the same. Answering such...

Storytelling 101, The Telling

A story can exist on paper, but many times we are telling the story. Whether our audience includes a new group of friends or footwear buyers, focusing on our presence...

Storytelling 101, The Story

Storytelling liquors up the soul for ideas and possibilities. This method can convert even the toughest of cookies by weaving an idea into a compelling tale, pleasing to both their...

Why Designers Should Reconsider Storytelling

Storytelling is nothing new to designers. We’ve been taught how to make narratives around concepts, consumers and “the problem” our product or service might provide since Project 01 in school....

10 Interviewing Basics for Writers

We all give interviews informally without even noticing. We chat with store employees over the next launches or dive into our last three months with a friend over drinks. As...