Difference Between Creative and Brand Strategy

It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...

25 Oct 2018

What is a Creative Strategist?

Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...

02 Sep 2018

Should You Try to Create Your Next Job Position?

Numerous times bosses said to me, ‘This is a place where you determine your next job’ or ‘You can create your next job’. After attempting to create my next position...

11 Aug 2018

Journaling to Ease Job Transitions

Changing jobs is challenging for everyone. Whatever the situation, your expectations and perceptions of work and life shift. Yes, the element of ‘change’ can range from moving countries to joining...

18 Jul 2018

Working Abroad Changed My Entire Perspective

When discussing my time working abroad, many mention similar ambition. But as we all know, it’s easier said than done. This is because it includes uncertainty, discomfort, lots of calls,...

07 Jun 2018

The Effect of Company Politics on Creative People

When I graduated from art school and jumped into a corporate job, the concept of company politics seems distant. My belief was that politics happened at boring companies where employees...

25 May 2018

Should I Have a Female Role Model?

Someone recently asked me about my role model. I had no good answer for such a weighty question. Go to known figures, like Elon Musk or Beyonce, you look unoriginal....

08 Apr 2018

Sailing Made Me a Better Person in the Workplace

When I learned to sail, my expectations included perfecting techniques and staying alive. Little did I know that sailing is more than playing with sails, complaining about wind and being...

21 Mar 2018

2008 Graduates - Not Your Typical Millennials

In 2008, the financial market fell hard on its face, bruising both our collective expectations and confidence in anything. That was the year I and many others graduated. People lost...

13 Feb 2018

A ‘Career Ladder’ Seem Pretty Damn Dated

Terminology to define careers falls under a metaphoric family that does not describe today’s scene. We typically relate careers to a path, trajectory or ladder that suggests predefined, linear directions...

06 Jan 2018

The Power of New Metaphors

Your life is one long metaphor sprinkled with more mini metaphors. There’s no escape. Whether describing how you ‘ran errands’, climb ‘the corporate ladder’, learn to ‘play by ear’ or...

23 Dec 2017

Your Identity Foundation Starts with Daily Principles

Each of us makes a statement in the way we live day-to-day. Many times these are absent from our Instagram posts or Facebook pages, as they are more subtle and...

11 Nov 2017