Freeing Effects of Travel on Creativity

There’s something about travel. It erases our routines, chores and obligations, leaving behind a clearer, more creative mind. When we try to hold onto this feeling after our travels, this...

05 May 2019

The Power of Concept Novelty

If you’ve ever had the feeling we are recycling concepts over-and-over, trust me, you’re not the only one. Creating something that has never been done before is not easy in...

11 Apr 2019

Today’s Misconceptions Around Luxury

Luxury is becoming even more ubiquitous and attainable than ever. At every turn, it seems like there is a new ‘luxury’ brand or product. This can cloud consumers’ understanding of...

21 Mar 2019

The Real Top Ten Qualities of All Strategists

There are many types of strategists within the creative industry, from brand to social media strategists. Even as job descriptions differ, there are similarities in skills and requirements. I’m sure...

03 Feb 2019

Types of Strategist in Creative Industries

It’s confusing, all of these strategist positions that appeared over the last decade. When starting a creative project, whether marketing or retail, it feels like you need a strategist. But...

17 Jan 2019

Taking a Stand-Up Class for Better Presentation Skills

In the past I took professional presentation classes that were dry, generic and uninspiring. Searching for a challenge and novel approach, I took a stand-up class through a local improv...

29 Dec 2018

Why Brands Use Creative Agencies or Consultants

When I worked for a brand, I always found it odd that we used agencies for some of the most interesting projects. ‘Certainly, that’s why we have internal teams’, I...

07 Nov 2018

Difference Between Creative and Brand Strategy

It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...

25 Oct 2018

What is a Creative Strategist?

Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...

02 Sep 2018

Should You Try to Create Your Next Job Position?

Numerous times bosses said to me, ‘This is a place where you determine your next job’ or ‘You can create your next job’. After attempting to create my next position...

11 Aug 2018

Journaling to Ease Job Transitions

Changing jobs is challenging for everyone. Whatever the situation, your expectations and perceptions of work and life shift. Yes, the element of ‘change’ can range from moving countries to joining...

18 Jul 2018

Working Abroad Changed My Entire Perspective

When discussing my time working abroad, many mention similar ambition. But as we all know, it’s easier said than done. This is because it includes uncertainty, discomfort, lots of calls,...

07 Jun 2018