A story can exist on paper, but many times we are telling the story. Whether our audience includes a new group of friends or footwear buyers, focusing on our presence...
01 Nov 2015
Storytelling liquors up the soul for ideas and possibilities. This method can convert even the toughest of cookies by weaving an idea into a compelling tale, pleasing to both their...
03 Oct 2015
Why Designers Should Reconsider Storytelling
Storytelling is nothing new to designers. We’ve been taught how to make narratives around concepts, consumers and “the problem” our product or service might provide since Project 01 in school....
17 Sep 2015
Moved Countries? 5 Professional Reasons Learning the Language is Beneficial
On the international language scale, Dutch is about as useful as being handed a spoon to cut bread. When counting the number of native speakers, Dutch ranks below languages like...
03 Sep 2015
After seven years in the footwear industry, I recognized that footwear designers need a “Trend Ambassador” - someone who can contextualize trends and encourage their application within the product creation...
01 Aug 2015
So you’ve identified something that is going on, so what? When evaluating if a trend is actually an opportunity, three things are important: consumer, brand and timing. Of course all...
12 Jul 2015
As mentioned earlier, I don’t usually write at an official-looking desk and you don’t have to either! Using an iPhone to do your writing might look like you are either...
07 Jul 2015
Three Types of Materials in Sneaker Design and Footwear
It might seem like their are a hundred types of materials to choose from when designing a sneaker collections. While in reality, most fall in three basic category: leather, synthetic...
01 Jun 2015
Characteristics of a Sneakerhead
Over the last couple of years I have observed the tellings of a sneakerhead through my interactions with friends as well as current and past colleagues. Their membership in the...
15 May 2015
Fifty Words to Describe Macro Fashion Trends
When presenting macro fashion trends to a team or client, it’s not just photographs that communicate your point. Having a poignant title helps many to grasp the overall concept before...
22 Apr 2015
The word “trend” gets thrown around frequently, especially as it comes attached with a variety of meanings. In this article we will look at fashion trends, since they inevitably affect...
10 Mar 2015
The Importance of Side Projects
When working for a larger company, one with the required parameters and group decisions, creativity becomes structured. The freedom from either an owned business or school project falls flat, and...
10 Mar 2015