Increasing market share,
brand awareness &

customer engagement

Lasting business growth

Teams need momentum to stay motivated and confident in their direction.

Business impact through brand, product and experience requires a short-term boost and long-term mindset. My tailored approach aligns with these organisational realities.

Strategic & creative

Both are needed to address today’s complex brand and business contexts.

I love a novel problem. This is why I have worked across B2B, beauty, FMCG, hospitality and streetwear. Ideas can be shared in the most unlike of industries.

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Emily's balance of creativity and structure allow her to build solutions from a different, yet informed angle

Service packages


Brand positioning powerup

You’re tasked to differentiate, but your brand feels like it needs a refresh.

We’ll begin by assessing your brand’s current position, identifying key business challenges and finding the best way to reshape customer perceptions.

Brand storytelling synchronisation

You’re told to ‘tell our story’ consistently, but campaigns and touchpoints feel disjointed.

We’ll start by exploring your brand’s stories, positioning and unique creative perspective before developing a big idea that resonates across multiple touchpoints.

Product-market fit focus

You’re asked to launch relevant products or services, but teams feel uncertain and stretched.

We’ll first clarify your business goals, customer needs and current product or experience, then conduct a gap analysis to define the best path forward.

Emily came to Reckitt as an ‘outsider’ and made an immediate impact on the business and team.

Tell me more about your challenges

Book a call to explore how we can grow your brand and find a clear way forward.

Book a call