New market expansion
via brand innovation
& customer experience
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A fresh perspective on brand building by infusing lessons from sailing the world.
Hi there - I’m Emily
I am a global brand consultant focused on new market expansion and exploration.
Through service platforms, customer experiences and brand ecosystems online and offline I help my mid to large size corporate clients scale.
Worked with clients
Navigating a better way
Growth and scale are an increasing need - but where to start and who has the time?
We'll collaborate together on a tailored framework to pilot new services, better manage your brand and optimise experiences to be market-fit.
Emily is an all-round strategy powerhouse, combining in-depth analytical thinking with future-forward creativity.
Asell - Strategy + Experience Director UXUS/McCann
Explore packages below to see how I can help your brand and business thrive:
Growth launchpad
Grow creative and business value though new initiatives. We’ll run a complete growth kick-start that both shifts the organisation and builds trust, while analysing and piloting new services and business models.
Brand scale-up
Establishing brand consistency builds trust. Let’s get your brand back on-track by assessing where you are and where you want to be. We will build the needed resources and systems to scale brands.
Make it market-fit
Level-up if you’re an ambitious start-up. It’s time to strategically look at your user experience to scale better. We’ll improve the experience, while considering business models and investors.
See for yourself
Immersing adventurers into a brand's world
Leading experience strategy for the Shimano Experience Center
Latest insights
Cultivating an Innovative Brand Image
In a world saturated with choices, standing out from the crowd is a constant battle for brands. But there’s one quality that consistently captures consumer attention: innovation. A study by...
27 Apr 2023
Demystifying Personalisation in Customer Experience
Remember the days when a generic email with your first name felt like the pinnacle of personalisation? In today’s experience-driven economy, customers crave interactions that feel tailored, relevant and intuitive....
04 Feb 2023
Bringing Other Teams into the Creative Process
Creative projects can either seem fun or intimidating for ‘non-creative’ functions. The specific terminology, feedback required and overall process can seem unlike other projects. However, having diverse perspectives is invaluable...
12 Dec 2022