Helping global brands
cut through the noise
to scale & standout
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A fresh perspective on brand building by infusing lessons from sailing the world.
Hi there - I’m Emily
I am a global brand strategist and creative director focused on new market expansion.
With 15+ years shaping brands for B2B, FMCG and service-led industries, I turn vision into standout campaigns, platforms and product innovations that grow engagement, credibility and trust.
Worked with clients
The path to growth, simplified
Scaling into new markets or needing to outshine competitors?
Time’s tight, growth feels tough. I work with you to craft clear strategies—aligning brand with product, sparking new ideas and improving creative execution—to scale fast.
Emily is an all-round strategy powerhouse, combining in-depth analytical thinking with future-forward creativity.
Asell - Strategy + Experience Director UXUS/McCann
Explore packages below to see how I can help your brand and business thrive:
Brand positioning powerup
Want to reach the right customers with a clear brand strategy? We’ll better define your target audience, value proposition and brand vision with strategic messaging and a visual direction that builds credibility.
Brand storytelling synchronisation
Ready to share one clear, impactful brand story across the entire journey? We’ll craft a bold narrative across multiple touchpoints to better engage customers and communicate your brand and product value.
Product-market fit focus
Looking to launch products or services customers love? We’ll audit the existing experience, improve the current offering and create a product roadmap to fit customer needs and spark investor interest.
See for yourself
Immersing adventurers into a brand's world
Leading experience strategy for the Shimano Experience Center
Latest insights
Your company has an Innovation Ethos, whether you’ve defined it or not. It lives in the day-to-day habits, those unwritten rules and the way your team makes decisions under pressure.
05 Mar 2025
The Currents Convergence Model
Brand and product positioning isn’t about claiming a fixed spot in relation to other competitors. It’s about navigating to the right convergence of trends, needs and opportunities.
02 Feb 2025
Brands, like boats, encounter a similar need for periodic cleaning and strategic renewal. Sustaining brand health involves both active curation and proactive upkeep.
03 Jan 2025