New market expansion
via brand innovation
& customer experience
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A fresh perspective on brand building by infusing lessons from sailing the world.
Hi there - I’m Emily
I am a global brand consultant focused on new market expansion and exploration.
Through service platforms, customer experiences and brand ecosystems online and offline I help my mid to large size corporate clients scale.
Worked with clients
Navigating a better way
Growth and scale are an increasing need - but where to start and who has the time?
We'll collaborate together on a tailored framework to pilot new services, better manage your brand and optimise experiences to be market-fit.
Emily is an all-round strategy powerhouse, combining in-depth analytical thinking with future-forward creativity.
Asell - Strategy + Experience Director UXUS/McCann
Explore packages below to see how I can help your brand and business thrive:
Growth launchpad
Grow creative and business value though new initiatives. We’ll run a complete growth kick-start that both shifts the organisation and builds trust, while analysing and piloting new services and business models.
Brand scale-up
Establishing brand consistency builds trust. Let’s get your brand back on-track by assessing where you are and where you want to be. We will build the needed resources and systems to scale brands.
Make it market-fit
Level-up if you’re an ambitious start-up. It’s time to strategically look at your user experience to scale better. We’ll improve the experience, while considering business models and investors.
See for yourself
Immersing adventurers into a brand's world
Leading experience strategy for the Shimano Experience Center
Latest insights
Brands, like boats, encounter a similar need for periodic cleaning and strategic renewal. Sustaining brand health involves both active curation and proactive upkeep.
03 Jan 2025
Keeping An Assumptions Inventory
Assumptions act as shortcuts, providing direction. But here’s the catch—they’re not always accurate. Like incomplete navigation charts in new waters, assumptions need regular check-ins.
04 Dec 2024
Circumnavigation is about reaching an endpoint, while gaining experience and perspective. In the same way, business growth involves expanding our insights and knowledge along the journey.
04 Nov 2024