The Real Top Ten Qualities of All Strategists
There are many types of strategists within the creative industry, from brand to social media strategists. Even as job descriptions differ, there are similarities in skills and requirements. I’m sure...
03 Feb 2019
Types of Strategist in Creative Industries
It’s confusing, all of these strategist positions that appeared over the last decade. When starting a creative project, whether marketing or retail, it feels like you need a strategist. But...
17 Jan 2019
Taking a Stand-Up Class for Better Presentation Skills
In the past I took professional presentation classes that were dry, generic and uninspiring. Searching for a challenge and novel approach, I took a stand-up class through a local improv...
29 Dec 2018
Why Brands Use Creative Agencies or Consultants
When I worked for a brand, I always found it odd that we used agencies for some of the most interesting projects. ‘Certainly, that’s why we have internal teams’, I...
07 Nov 2018
Difference Between Creative and Brand Strategy
It’s getting confusing these days with the many types of strategy required for creative projects. However, the two that overlap often are brand and creative strategy. This is because they...
25 Oct 2018
What is a Creative Strategist?
Creative strategy is used across multiple industries, whether adverting, marketing or physical environments. But as job descriptions and requirements for each differ, it can be difficult to understand what unites...
02 Sep 2018
Should You Try to Create Your Next Job Position?
Numerous times bosses said to me, ‘This is a place where you determine your next job’ or ‘You can create your next job’. After attempting to create my next position...
11 Aug 2018
Journaling to Ease Job Transitions
Changing jobs is challenging for everyone. Whatever the situation, your expectations and perceptions of work and life shift. Yes, the element of ‘change’ can range from moving countries to joining...
18 Jul 2018
Working Abroad Changed My Entire Perspective
When discussing my time working abroad, many mention similar ambition. But as we all know, it’s easier said than done. This is because it includes uncertainty, discomfort, lots of calls,...
07 Jun 2018
The Effect of Company Politics on Creative People
When I graduated from art school and jumped into a corporate job, the concept of company politics seems distant. My belief was that politics happened at boring companies where employees...
25 May 2018
Should I Have a Female Role Model?
Someone recently asked me about my role model. I had no good answer for such a weighty question. Go to known figures, like Elon Musk or Beyonce, you look unoriginal....
08 Apr 2018
Sailing Made Me a Better Person in the Workplace
When I learned to sail, my expectations included perfecting techniques and staying alive. Little did I know that sailing is more than playing with sails, complaining about wind and being...
21 Mar 2018