New market expansion
via brand innovation
& customer experience
Navigating a better way
Growth and scale are an increasing need - but where to start and who has the time?
We'll collaborate together on a tailored framework to pilot new services, better manage your brand and optimise experiences to be market-fit.
Hi there - I’m Emily
I am a global brand consultant focused on new market expansion and exploration.
Through innovative service platforms, customer experiences and brand ecosystems I help my mid to large size corporate clients scale globally.
Worked with clients
Emily is an all-round strategy powerhouse, combining in-depth analytical thinking with future-forward creativity.
Asell - Strategy + Experience Director UXUS/McCann
Explore packages below to see how I can help your brand and business thrive:
Sandbox to sandcastle
Grow creative and business value though new initiatives. We’ll run a complete growth kick-start that both shifts the organisation and builds trust, while analysing and piloting new services and business models.
Brand scale-up
Establishing brand consistency builds trust. Let’s get your brand back on-track by assessing where you are and where you want to be. We will build the needed resources and systems to scale brands.
Make it market-fit
Level-up if you’re an ambitious start-up. It’s time to strategically look at your user experience to scale better. We’ll improve the experience, while considering business models and investors.
See for yourself
Interactive, in-store skincare solutions
Spearheading strategy for a China-specific beauty retail experience
Latest insights
What is your Empathy Report Card?
More often, brands and companies respond to larger cultural moments versus the traditional purchase moments or everyday occasions. Today, customer and brand experience is about human centricity versus customer/user-centricity, however...
27 Oct 2022
Learnings from Participating on a DEI Committee, Part I
Let’s start with a backstory. Almost two years ago I signed up for a Diversity, Equity and Inclusion Committee within a worldwide CX organisation, CXPA. This is two years ago...
21 Aug 2022
How Everyday Ridiculousness Drives Innovation
For years, I’ve been fascinated with humor and everyday ridiculousness. Both are simple and poignant in their ability to address unspoken ideas. These are what fuel stand-up comedy jokes, as...
19 Feb 2022
Integrate DEI within customer experience
With a global team, we created one of the first publications on this pivotal topic.