Sneakers make people do crazy things for the right product. Brand, storytelling and consumer drive choices in material, construction and color. Longstanding industry insight, solid concept building and quick prototyping techniques lead my process.
All musicians have more to say than just their lyrics. Digging into their inspiration, process and background offers a better understand of their work. Through research and asking the right questions I am able to deliver this to a curious reader.
Utilizing multiple approaches, I thoroughly analyze fashion trends to build better concepts and products. Documentation through photography, video and writing illustrates the overall impression and particulars for an in depth understanding.