Creating a Guest Experience Roadmap

There are constant improvements needed within hotels. Ensuring guests are engaged, satisfied and delighted is high on the list. However, it’s impossible to do everything at once. A guest experience...

26 Feb 2020

Customer Persona Fundamentals

All brands and businesses have customers. Teams across all organisations use data about customers to create projects and make decisions. Sometimes this information is uncentralised or inferred. Let’s change that....

17 Jan 2020

Customer Journey Mapping Overview

The infamous customer journey map. You know you need it, you’ve probably googled it, but then - now what? As a CX consultant, I do these maps all the time,...

12 Dec 2019

What does a Customer Experience (CX) Consultant Do?

A brand is an experience. This is why customer experience (CX) consultants, managers, designers and strategists are becoming more prevalent and popular amongst brands and businesses. However, the entire practice...

25 Nov 2019

What is Guest Experience (GX)?

The hotel sector is more competitive than ever. Boutique hotels, Airbnb, new technologies, local culture obsessions and much, much more raised guest expectations. Guests are able to book anything, anywhere...

04 Oct 2019

What is Customer Experience (CX)?

Today, there’s a lot of talk around customer experience. However, customer experience has been around for decades, even centuries. Now, customer experience (CX) is a key component of a brand...

12 Sep 2019

Structuring Humor for Presentations

You’re back and hopefully with your initial homework done. Now that we are familiar with our humor types and can identify the patterns, it’s time to create small humor doses....

02 Aug 2019

Getting Started with Presentation Humor

Humor is a great way to grab attention and connect with your audience. But it is also a great way to get you fired or disliked. Humor takes both the...

26 Jul 2019

Challenging Ourselves Through More Adventurous Travel

Over the years, my method for travelling shifted from big city cultural excursions to out-of-the-way adventures. This made me wonder - are others also reconsidering how they travel? Over the...

11 Jun 2019

Freeing Effects of Travel on Creativity

There’s something about travel. It erases our routines, chores and obligations, leaving behind a clearer, more creative mind. When we try to hold onto this feeling after our travels, this...

05 May 2019

The Power of Concept Novelty

If you’ve ever had the feeling we are recycling concepts over-and-over, trust me, you’re not the only one. Creating something that has never been done before is not easy in...

11 Apr 2019

Today’s Misconceptions Around Luxury

Luxury is becoming even more ubiquitous and attainable than ever. At every turn, it seems like there is a new ‘luxury’ brand or product. This can cloud consumers’ understanding of...

21 Mar 2019