Exploring cultures
& countries, while
building global brands

Let’s start with the basics

Life is a constant experiment. Having lived in the US and EU, I am now sailing the world.

My approach combines rigorous strategy with embracing the unconventional. Stand-up comedy, offshore sailing and peanut butter and jelly sandwiches keep me going.

Now the professional bit

After spending over a decade working across customer experience, UX/service design and brand strategy, I know how to drive audience engagement, build brands and bring value to a business.

It’s been an honor to have worked with some of the top brands within B2B, hospitality, luxury and wellbeing including Lego, IHG, Estée Lauder, Nike and Reckitt Professional. Collaborations with these brands and others have been featured in Highsnobiety, Hypebeast, Wallpaper*, Transform and Glamcult.

As a fractional Head of Brand, my goal is to enable businesses to navigate a better way, while growing market share, brand awareness and customer satisfaction.

I hold a BA in Industrial Design from the Rhode Island School of Design, UX/UI certification from Springboard and General ham radio license. The latter will come in handy - one day.